FASHION BOUTIQUE

Emerging Thoughts is an online shop that specializes in high fashion clothing and jewelry. Similar to many of the small-businesses that come to Matte Black Studios, Emerging Thoughts started branding on their own. Once business started to grow, however, they seemed to be struggling with the time to manage their own brand while simultaneously running a business.

First things, first! We started with Emerging Thought’s identity. By cleaning up the logo, adding a vintage color palette and defining some preliminary branding rules, we were able to help set the tone for work to come. Up next– the website! Like any other online business, this site had to be beautiful and functional so that purchasing could be exceptionally painless not only for customers, but potential investors as well.