It seems everybody is in the creative business these days; you can get a cheap logo or a slapped-together website from the same guys who print your business cards. Then again, you could probably get the plumber to redecorate your house if you paid him enough.
Matte Black isn't like that.
To produce our best work, we need to fall in love – with the product, the client, the customer, the culture and the idea. And we're not just talking aesthetically. We strive to know every last bit of information about the landscape our work will live in, the information it will provide, and the lifestyle it will promote.
After we gather the intelligence, we organize the militia. This is when we develop our game plan, haul in the creative talent and get cracking on the process of innovation. And if this means putting a tattoo artist and a design director in the same room for two days until they create something astounding, so be it.
Forget everything we said up there. This stage is when we fall into a rhythm, get our hands dirty, and crank out the goods. Every bit of our output is to further the success of the brand and our focus doesn't waver and our energy doesn't flag until we've got it.
Great design – like great art, literature, music, you name it – is great, in part, because of its staying power. We work to create not just a one-off merchandising piece but a graphic language between the client and the customer; a graphic language that makes them fall in love the same way we did.